STORY COACH FOR LEADERS + TEAMS
Navigate your next chapter as a Story Explorer.
Hi! I'm Liz Morrison, a Berkeley-based Story Coach. I guide leaders and teams to explore and activate their most powerful stories, so they can communicate with confidence and spark meaningful change.
You're surrounded by stories. When do you get to explore your own?
You've heard storytelling is more important than ever in our fast-paced, attention-starved age. You may even have opportunities coming up where you need to share your story, like a presentation, a performance review, or a post you've been meaning to put on LinkedIn.
But between staring at screens all day, getting lost in an addicting infinite scroll, and your ridiculously jam-packed calendar, you're consuming everyone else's stories, with no time to dig into your own. And you wouldn't know where to start even if you could carve some space.
So you ask AI to draft the post or polish the pitch. (And it comes out... fine.) Meanwhile, your talk comes and goes and no one remembers it. Your team's best work stays invisible. And the stories that could build trust and move people to act stay stuck inside you.
But storytelling is two words, and the story comes first.
Story is one of the oldest human technologies we have. Weโve evolved to use story to educate, to empathize, to engage. And we're constantly surrounded by stories: the ones you tell yourself about who you are, the narratives that shape your decisions, and the experiences that connect you to others.
Each of us has an innate story skill, but like any skill, it withers without practice. That's why we need to take a pause from our busy day-to-day to uncover the stories shaping our lives and actively author what comes next.
That's what Story Explorers do.
Story Explorers get curious. They pause to find the meaning and wisdom in their stories, then use them to connect with others, communicate memorably, and spark meaningful change.
And that pause opens up so much. When you explore your story, you get clarity on where you're headed, confidence in what you bring, and a deeper connection to the people you want to reach. (The telling gets a whole lot easier, too.)
Because story is our most powerful tool to create care and connection in this world. And we need that more than ever to motivate us to build a better future together.
Ready to start exploring yours?
Trusted by teams at
Plus many companies you DEFINITELY know but that I can't share publicly.
Three ways to start exploring
๐งญ For leaders
Your story is bigger than your job title. 1:1 Story Coaching helps you find the superpowers already inside it, and share them with confidence.
๐ค For teams
Your boss keeps asking for "more storytelling." Interactive story workshops turn your team into Story Explorers, and they leave with lasting story skills and a Story Bank of your impactful work.
๐ For every Story Explorer
My first book, Be a Story Explorer, is coming in fall 2027. Join the Hype Squad for writing updates, preorder bonuses, and first dibs on everything.
Hi! Iโm Liz!
I know what it's like to be inside a story you can't see clearly yet.
For 15 years, I told other people's stories as Global Creative Lead at Airbnb, on the Obama 2012 campaign, and producing TV. (Yes, including one wild summer on a Bravo dating show.)
Then, in 2020, I got laid off, and I had to explore my own story for the first time. I told myself: this is a story about the time I lost my job. But it's going to be a story about how I found myself.
Now I help leaders and teams become Story Explorers. Together, we find the wisdom and purpose already inside your stories, so you can say what you do and why it matters with real confidence. And your good work finally reaches the people who most need to hear it most.
I've led 100+ story workshops, coached hundreds of leaders one-on-one, and I'm writing my first book, Be a Story Explorer.
As Seen In
Find the superpowers already inside your story.
You've done years of real work, and youโre ready to level up. But when it's your turn to share your story, it comes out flat, or not at all. (And a quiet voice asks: who am I to go after this next big thing?)
In Story Coaching, we go deeper than just writing you a better script. We explore the moments that shaped you, uncover your values and purpose, and shape stories for the rooms that matter: the talk, the interview, the LinkedIn post, the "so what do you do?"
You leave with a Story Hub that's yours for good, and a clear, confident sense of what's possible in your life and your work.
Help your team find the stories hiding in their work.
Your team is doing great work. But it's getting lost in silos and explained five different ways to five different stakeholders. Maybe you've already tried a tactical storytelling training. (And nobody has time for one more bland workshop.)
My story workshops are hands-on working sessions, not slide decks. Your team gets curious, finds the real stories inside their work, and learns how to connect with each audience on a human level.
They leave with lasting story skills, a Story Bank of their most impactful work, and frameworks they'll keep coming back to.
What changes when you start with story
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![Tatiana Blue Dixon]()
"There's a difference between something that's checklist-useful and something that really invites you to think differently, to be modified by the process itself. The process Liz took me through was truly transformative."
Tatiana Blue Dixon, Deloitte -
![Adrienne Buhmann, Google]()
My narrative before was, I can only do this one thing, and not very well. I had plateaued. After our work together, my narrative had completely shifted to: I have a lot of great skills and experience. I can apply them in new and different ways, be energized and excited about work, and I have a lot to offer at this stage. A complete 180.
Adrienne Buhmann, Google
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![Heinz Waelchli, Founder of Plentiful]()
"I loved working with Liz. I thought I had my story together until she helped me shape it much more. Liz literally did a Michelangelo on my clay figure. I'm a BIG fan and can't recommend Liz enough to people who want/need to find a way to make their story pop. ๐"
Heinz Waelchli, Founder of Plentiful -
![Ed Essey]()
"I've learned so much from Liz's storytelling workshops. She's very inspiring. Her material is the best on storytelling I've ever used. Not only did it help me at work, but it helped me tell better bedtime stories to my children. The more people who learn from Liz, the better."
Ed Essey, Microsoft -
![Gautham Appaya]()
"Liz is an exceptional storyteller. Her arsenal consists of several tools and templates that benefited my team, allowing us to level-up much faster than we'd anticipated."
Gautham Appaya, Activision Blizzard -
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"As a new business owner, I was looking to re-establish my voice and confidently tell my story in this new role. Enter Liz at exactly the perfect time. Through group and 1:1 sessions, she's helped me explore my experience, purpose and vision to clearly articulate my unique value."
Drew Taylor Cohen, Values Coach & Impact Consultant
Imagine your next chapter as a Story Explorer.
๐ค You walk into the room you used to dread with a story you're proud to tell.
๐ Someone asks "so what do you do?" and you actually light up answering.
๐ Your team stops starting from a blank page, because they have a Story Bank full of real stories and proof points.
๐ฑ Your good work finally gets seen, funded, and followed.
You're busy. You don't have to figure this out alone. In a free 20-minute Story Strategy Call, we'll talk about where you are, what's getting in the way, and the change you want your story to create. You'll leave with a clear next step, whether we work together or not.
Letโs Be Friends
I am so grateful to have you in my community!
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