Story Coach Liz Morrison shares the real story behind being named to Inc. Magazine's 2026 Female Founders 500 — from a career valley to her biggest year yet — and why personal storytelling is the most important leadership skill in the age of AI. Plus, a free storytelling exercise to celebrate.

In September 2022, I was stuck on my couch doom scrolling Instagram. Three years later, I was standing on the STORY Conference stage. Watch my full STORY 2025 talk about vicarious mastery — the psychological phenomenon where hearing someone else's story helps you believe your own goals are possible — and learn how I used personal storytelling and Narrative Navigation to go from career crisis to dream stage.