Nope! I don’t write your stories for you—but I’ll be your biggest supporter and guide as you craft them yourself. Whether you’re working on an email, a LinkedIn post, or an "About Me" for your website, I’m here to offer feedback, editing, and guidance. Along the way, you’ll also receive a treasure trove of resources, including worksheets, storytelling frameworks, and my Storytelling 101 workbook. Story Coaching goes deeper than just writing—it’s about transforming your internal story so you can share it powerfully with the world.

Great question! Here’s the breakdown:

• Therapy is a protected, confidential relationship with a licensed professional that focuses on processing past experiences, healing trauma, and addressing mental health challenges to support emotional well-being.

• Consulting is about providing expert advice and solutions, where the consultant identifies what needs to be done and often delivers the strategy or action plan for you to execute.

• Coaching focuses on the future, helping you create actionable steps to achieve your goals. We’ll reflect on your past to uncover meaningful stories, but coaching is all about empowering you to move forward.

Think of it this way: A therapist helps you understand how your bike got broken, a consultant fixes it for you, and a coach walks alongside you as you learn to repair it yourself.

I’ve found that 90-minute to two-hour sessions allow us the time to truly drop in and explore your stories deeply. We start with a grounding meditation—what my clients lovingly call “the Commute” into Story Coaching—and then dive into reflection, creativity, and breakthroughs.

Shorter sessions often end just as we’re hitting our stride, so these longer sessions ensure we have the space to uncover and develop your most meaningful insights. This is also why my fees may be a bit higher than some shorter-format coaching options—it’s all about giving your story the time it deserves.

I use Fireflies.ai during our Zoom sessions to record and create a searchable transcript of our time together. 

I’ve found it to be a fantastic tool for capturing key moments and allowing you to revisit our sessions later. It’s like having a personal podcast of your session, where you can reflect on insights or catch those sparks of inspiration that come from hearing your story in a new way.

The AI even has a built-in ChatGPT feature that can summarize our conversations or create first drafts of the stories we’ve worked on. 

However, if you do not want me to use the AI notetaker I will happily boot it out of our meeting. Please let me know in advance if that is the case.

I accept credit cards or ACH for recurring payments.

Want to pay for a few months in advance? I will happily offer you a discount. Reach out for more info.

My qualifications start with my own transformational coaching journey.

In the summer of 2022, I found myself at one of the lowest points of my entrepreneurial journey. My beloved cat, Indy, was seriously ill, a major Strategic Storytelling consulting client was misaligned and draining, and I felt completely stuck. 

Then I met my coach, Natasha Cecere, who became a transformational force in my life. Over the last two years of deep coaching, Natasha helped me regain clarity on what I really want, tap into the true core of my being, build an exciting path to the future.

Inspired by this profound personal growth, I embraced my calling to become a coach myself. It’s a natural extension of my love for helping others uncover and shape their stories. Natasha became my incredible mentor, showing me the ins and outs of building a coaching business based in integrity and a service.

Since then, I’ve sat with almost 100 incredible Story Coaching clients, ranging from executive directors to professors, roboticists, architects, founders, and entrepreneurs—people navigating big transitions and creating meaningful change in their lives and careers. It has been an absolute joy to help them uncover and shape their stories, empowering them to create the impact they desire in the world.

To build on this experience, I completed over 104 hours of training with the Co-Active Training Institute—often called the "Harvard of coaching" and accredited by the International Coaching Federation. This rigorous, experiential training deepened my coaching practice and gave me even greater tools to support my clients. I’m now working toward earning my ICF coaching credential, expected in mid-2025, and continuing to evolve as a coach and storyteller.

Story Coaching is more than just learning to tell stories—it’s about stepping into the role of author in your own life. Together, we’ll uncover the stories that have shaped you, align them with your goals and values, and give you the tools to confidently share them. The result? Clarity, confidence, and the ability to call in opportunities that align with your vision. It’s not just coaching—it’s transformation through the power of your story.

I’m so glad you asked! Email me at Liz@lizmorrison.com to set up your enrollment and schedule your kickoff.

Or please don’t hesitate to reach out if you have any questions.

Wherever you’re at, I’m excited to help you on your storytelling journey. Happy storytelling!